Hospitality · Gastro Bar
Casa Apolonia — Case Study
Turning a Bogotá gastro bar into a bookable digital destination.
Digital Lead — Website & Brand Presence · 2026 · Bogotá
Challenge
Show a warm, intimate venue online without losing its personality — and make private-event bookings for up to 50 people effortless to request.
Approach
- 01Defined positioning and tone: 'you bring the occasion, we bring the house'
- 02Architected the site around spaces (bar, living room, terrace), events and gallery
- 03Built the WhatsApp reservation funnel with direct-to-host enquiries
- 04Produced and curated photography and event storytelling for the site and socials
- 05Set up local SEO and structured data so the venue surfaces in Bogotá searches
Outcome
apolonia.com.co is live — a visual, mobile-first site where guests explore each space and request private events in a couple of taps.
Tools
LovableClaudeLLMs Search OptimizationCapcutCanva