Wellness · Personal Branding
Milena Montealegre — Case Study
Building the digital home of a holistic coach with 25+ years of practice.
Digital Lead — Website & Brand Launch · 2026 · Bogotá
Challenge
Translate 25+ years of holistic coaching experience — therapies, women's circles, books and retreats — into a serene, conversion-ready digital home that protects the brand's intimate tone.
Approach
- 01Defined positioning, tone of voice and visual identity around her coaching practice
- 02Architected the website information design — Therapies, Caminos de Sanación, Libros and free wellness encounters
- 03Automated her monthly newsletter and email flows so every new subscriber is nurtured on autopilot
- 04Set up the WhatsApp booking funnel and content system for ongoing publishing
- 05Crafted the rollout: launch sequence, social storytelling and email capture
Outcome
milenamontealegre.com is live — an easy-to-navigate digital space where women can book therapies, join free wellness circles, subscribe to the monthly newsletter and discover her books and journeys.
Tools
LovableClaudeMeta AdsGoogle AdsCapcutCanva