B2B · FinTech
Wiserfunding — Case Study
Producing a B2B webinar end-to-end — from funnel to follow-up.
Webinar Lead · 2024 · London
100%
Owned End-to-End
Live
Production & Ops
CRM
Nurture Flow
Challenge
Deliver a high-intent B2B webinar with limited internal resources while keeping the brand's premium investor tone.
Approach
- 01Built registration landing + paid + organic promo funnel
- 02Coordinated speakers, agenda and live production
- 03Designed a post-event nurture sequence handed off to sales
Outcome
Delivered a fully-branded webinar with a measurable lead pipeline feeding the sales team.
Tools
WordPressWebinar OrganizationLinkedIn AdsGoogle AdsCapcutCanva