Phelon & Moore — Case Study

Launch a premium motorcycle brand from scratch in European and Latin American markets, while laying the foundations of the marketing strategy: positioning statement, target audiences and B2B partners.

• 01Worked with the design team on website architecture and rolled it out in 4 languages on phelonandmoore.com, framing the lead-generation engine.
• 02Defined paid media strategy across Google, Meta and LinkedIn Ads, plus email CRM for B2B partners and B2C audiences.
• 03Built KPI dashboards and monthly insight reports for the C-suite.

Grew social followers and website traffic, lifted qualified-lead quality for B2B clients across Europe and LATAM with brand voice tuned per market, launched the on-site news blog, and produced a successful in-person showcase at Auto Prestige 2025 in France.