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Falabella · Crate & Barrel CO — Case Study
IG-led storytelling for Crate & Barrel during the digital pivot.
E-Commerce Analyst · 2019 — 2021 · Bogotá
+150%
Pandemic Sales Growth
VTEX
Platform Owned
IG
Content System
Challenge
Pivot a furniture & home brand into pure digital during the pandemic.
Approach
- 01Defined Crate & Barrel CO's IG content pillars and editorial calendar
- 02Owned end-to-end pricing & merchandising for crateandbarrel.com.co
- 03Managed VTEX, payment gateways and agencies for site stability
Outcome
+150% sales growth during the pandemic for Crate & Barrel Colombia.
Tools
Google AnalyticsVTEXInstagram