Wellness · Child Psychology
se vale cre·ser — Case Study
A calm digital home for a child & adolescent psychology practice.
Digital Lead — Website & Brand Launch · 2026 · Bogotá
Challenge
Translate a sensitive, deeply personal therapy practice into a warm digital presence that parents trust on first visit — without clinical coldness.
Approach
- 01Defined brand identity, watercolour visual language and tone of voice
- 02Structured the site around the real questions parents ask, not clinical labels
- 03Built the WhatsApp booking funnel and a resources hub for ongoing content
- 04Implemented SEO, structured data and local visibility for Bogotá and Cajicá
Outcome
A live, warm and searchable practice site where parents move from doubt to a first session in a single flow.
Tools
LovableClaudePhotographyCanva